Viveat Susan Pinto And Urvi Malvania

Stories by Viveat Susan Pinto And Urvi Malvania

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

Rediff.com   6 Dec 2018

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.

2.0 collects Rs 600 mn on day one

2.0 collects Rs 600 mn on day one

Rediff.com   1 Dec 2018

Trade estimates pegged the Hindi version collection at Rs 210 million -- a commendable performance for a dubbed film.

Brands show no frenzy for Ind-Aus series

Brands show no frenzy for Ind-Aus series

Rediff.com   30 Nov 2018

The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.

How Pepsi, Coke plan to quench India's thirst

How Pepsi, Coke plan to quench India's thirst

Rediff.com   29 Nov 2018

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

Coming soon: The Pro Volleyball League

Coming soon: The Pro Volleyball League

Rediff.com   29 Nov 2018

'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'

Ayushmann charges Rs 15-20 cr for ads!

Ayushmann charges Rs 15-20 cr for ads!

Rediff.com   29 Nov 2018

'He resonates more with the youth which is always something brands want.'

How Mother Dairy is fighting the digital war for young minds

How Mother Dairy is fighting the digital war for young minds

Rediff.com   24 Nov 2018

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.

Why Harmanpreet, Mithali, Smriti don't get ads yet

Why Harmanpreet, Mithali, Smriti don't get ads yet

Rediff.com   21 Nov 2018

When brands look at cricket, India's male cricketers are an obvious choice.

'A Colossus who changed Indian advertising forever'

'A Colossus who changed Indian advertising forever'

Rediff.com   18 Nov 2018

'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'

Thugs of Hindostan super flop, but YRF will still make money!

Thugs of Hindostan super flop, but YRF will still make money!

Rediff.com   17 Nov 2018

YRF may come out of the debacle fairly unscathed financially. The exhibitors and smaller distributors will take almost 75% of the hit.

Thugs of Hindostan 1st film to cross Rs 500 mn mark

Thugs of Hindostan 1st film to cross Rs 500 mn mark

Rediff.com   10 Nov 2018

This is Amitabh Bachchan's first entry in the list of highest openers in Bollywood and Aamir Khan's second.

Thugs of Hindostan must earn Rs 4 bn to break even

Thugs of Hindostan must earn Rs 4 bn to break even

Rediff.com   7 Nov 2018

Thugs of Hindostan may not have as easy a run at the box office as previous Hindi films did during Diwali.

Why is Harsh Mariwala getting into aquatherapy?

Why is Harsh Mariwala getting into aquatherapy?

Rediff.com   31 Oct 2018

'Hardly any aqua centres exist in India though they are popular abroad.' 'Water is known for its buoyancy which reduces pressure on joints. So, you can exercise effectively underwater, provided you have the right experts guiding you,' Harsh Mariwala tells Viveat Susan Pinto.

Brand Prithvi Shaw

Brand Prithvi Shaw

Rediff.com   23 Oct 2018

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Rediff.com   14 Oct 2018

Xiaomi now a lifestyle player, quietly launching a slew of non-smartphone products like Mi branded luggage, backpacks, apparel, U-shaped pillows, pens, home security cameras and air purifiers.

Britannia wants to makes 100th year memorable

Britannia wants to makes 100th year memorable

Rediff.com   7 Oct 2018

Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.

Consumer firms stare at a damp festive season

Consumer firms stare at a damp festive season

Rediff.com   5 Oct 2018

Almost 40 per cent of a durable company's sales are achieved during the festival season

Tata Sky drops Sony, channel hits back

Tata Sky drops Sony, channel hits back

Rediff.com   3 Oct 2018

SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks.

Amul shifts focus to dark chocolates to regain market share

Amul shifts focus to dark chocolates to regain market share

Rediff.com   3 Oct 2018

With launch of second plant in Gujarat, company gets ready to take on peers

How brands are fighting it out on the breakfast table

How brands are fighting it out on the breakfast table

Rediff.com   26 Sep 2018

Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.