This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.
Trade estimates pegged the Hindi version collection at Rs 210 million -- a commendable performance for a dubbed film.
The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.
PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only
'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'
'He resonates more with the youth which is always something brands want.'
With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.
When brands look at cricket, India's male cricketers are an obvious choice.
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
YRF may come out of the debacle fairly unscathed financially. The exhibitors and smaller distributors will take almost 75% of the hit.
This is Amitabh Bachchan's first entry in the list of highest openers in Bollywood and Aamir Khan's second.
Thugs of Hindostan may not have as easy a run at the box office as previous Hindi films did during Diwali.
'Hardly any aqua centres exist in India though they are popular abroad.' 'Water is known for its buoyancy which reduces pressure on joints. So, you can exercise effectively underwater, provided you have the right experts guiding you,' Harsh Mariwala tells Viveat Susan Pinto.
'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'
Xiaomi now a lifestyle player, quietly launching a slew of non-smartphone products like Mi branded luggage, backpacks, apparel, U-shaped pillows, pens, home security cameras and air purifiers.
Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.
Almost 40 per cent of a durable company's sales are achieved during the festival season
SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks.
With launch of second plant in Gujarat, company gets ready to take on peers
Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.